We provide Professional international multilingual brand checking services

It is hard enough to market a new product or service at the best of times and on top of that choosing a name for your brand can take a lot of time and budget. Just imagine after all the hard work of coming up with a name for your brand, you find out that cannot market your product internationally because of a variety of issues.

Here are just a few possible pitfalls:

	The brand name you selected is already in use
	Your selected brand name has a different and unpleasant meaning in your target country
	The brand name you’ve selected doesn’t translate well and the meaning is changed upon translation
	The colours you have chosen are inauspicious in the county of your launch
	Your product is culturally offensive

In the past a lot of really big companies have already made such mistakes. The list is long and includes companies such as – Orange, McDonald’s, Coca-Cola, Pepsi, Fiat, Schweppes, Kentucky Fried Chicken.

You can save yourself all this trouble with marketing, PR, merchandising and production by using our “International Brand Checking Service”.  

What is International Brand Checking Service

This service is simple and efficient. We give 20 questions about your brand name and the product to our ten in-country linguists who then go through the list and research the answers for you. We have a standard set of questions you can use or if you prefer you can supply your own questions, which our professional linguists will work on.

We will select our linguists and brand checkers that live in country you want to launch your product so that they have an in-depth knowledge of the country and culture. Once they have finished their research and answering your questions we will send you all the completed questionnaires to help you make your decision. If you then need any further questions or assistance, we can help you with that also.